Automotive · Hybrid AI Production
Kumho Tire × Crugen GT Pro
Four Roads. One Tire.
Two campaigns for Kumho, back to back. First Road Venture HT, then the Crugen GT Pro — a new tire and a :30 hero spot. The campaign was shot — two days, one Genesis, cloudy and dry — and then the story changed. New leadership, new brief, same deadline. No reshoot. The plates became raw material: Seattle rain, Texas heat, Vermont snow, a golden-hour driveway — and three of the four vehicles — built over footage the camera already caught. Four weeks. One pipeline. One cut.
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