← Even Horizon The Feast — Medieval Great Hall, candlelight, full table

LG Appliances · AI Commercial Previs

LG × The King's Feast

Chaos. Solved.

RoleCreative Director · Generative Director · Writer · Editor
TypeAI Commercial Previs · LG Appliances
Year2025

A solo-produced commercial previs for LG — a medieval feast gone wrong, rescued by a dishwasher. 12 characters built from scratch in ChatGPT. Feast chaos animated through Veo 3 video generation. The brief: prove LG's 1-hour wash cycle could anchor a full commercial narrative. Concept to locked cut in under 48 hours.

Traditional production equivalent: $200,000 – $500,000. AI previs cost: under $3,000.

View the Full Case Study →