Video and Photo Production
I’ve always believed that great visuals tell stories that resonate far beyond the screen—and that’s what drives everything I do. As the Associate Director of Video Editing at HS Ad North America, LG Electronics' internal advertising agency, I’ve been shaping stories and visuals since 2016, helping to bring brands to life through video, photography, and creative direction.
At the heart of my work is video production, but my role goes well beyond just cutting footage. I oversee every detail of the process—from organizing and editing to filming, directing, VFX, sound design, graphic animation, color grading, and lighting. My goal is to create cohesive, high-quality content that not only looks great but also connects with viewers. I thrive on being involved at every stage, ensuring each project achieves the impact it deserves.
In addition to video, photography is another area where I pour my creative energy. I have a deep passion for capturing visually compelling images, and my expertise in lighting—both for video and photography—brings every shot to life. Whether it's highlighting LG products, covering high-profile events, or shooting talent, my approach to lighting is all about creating the perfect mood and atmosphere to elevate the final result.
Over the years, my work has been recognized with numerous advertising awards, a testament to the dedication and creativity I bring to each project. These accolades are not just for the innovation behind the content, but also for the connection it creates with audiences.
I’m proud to be part of a team that values innovation and creativity, and my passion for visual storytelling continues to grow with every project I take on. If there’s one thing that defines my career, it’s the relentless pursuit of impactful, high-quality visuals that make a lasting impression.
Video Production
With years of experience in the fast-paced world of advertising, I’ve developed a strong ability to create videos that connect with audiences through engaging storytelling. From filming to editing, I handle all aspects of video production. My skills in motion graphics and sound design also help me create immersive audiovisual experiences that enhance the story and make a lasting impact. Working in advertising has taught me how to thrive under pressure and consistently deliver high-quality results, even on tight deadlines.
Photography
Commercial, Portrait, Events
I’ve been working as a professional photographer since 2010, after graduating magna cum laude from photo school. Over the years, I’ve refined my skills and developed a strong ability to capture moments that are both visually compelling and meaningful. Whether I’m photographing portraits, landscapes, or events, my focus is on creating images that tell a story and resonate with viewers.
With a solid foundation in the technical aspects of photography—composition, lighting, and post-processing—I consistently deliver high-quality work. I’ve had the opportunity to collaborate with brands like Rebecca Minkoff, Pepsi, and LG Electronics, working on projects that range from fashion campaigns to product photography.
My commercial photography spans a wide range of subjects, from beauty products to home appliances, but I also have a deep passion for portrait work. I take pride in capturing the unique personality of each individual I photograph, ensuring their character shines through in every image. Regardless of the project, my goal is to exceed expectations and deliver results that stand out.
© Copyright. All rights reserved.
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.